Strategy
Working on our client’s strategy, imagining the future, and bringing clarity to decision making is our expertise! Our team supports our clients in numerous projects: strategic audit, roadmaps, strategic positioning, strategic foresight, diversification strategy, due diligence, asset valuation, and (re-) defining business models.
Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow’s world hand in hand with our clients.
When it comes to developing a new business, creating a new activity or a new sector, capturing value in a market or an ecosystem, it is necessary to define the strategic positioning to adopt in this environment: what will be the targets? What will be the value proposition? What will be the differentiating asset compared to competitors or similar entities? What ambition should be targeted? All these questions are related to strategic positioning. Defining it helps to give meaning and coherence to future actions, to align teams and stakeholders towards the same objective and to maximize the chances of success.
A value proposition corresponds to the benefits and advantages offered by a company, product or service to its customers. It must meet the needs and expectations of the targeted customers by highlighting the unique features and competitive advantages of the offering. It is a key element in a company’s commercial and marketing strategy, as it influences customers’ purchasing decisions and can determine its success in the market.
A strategic foresight approach is a methodical process designed to identify, anticipate and understand possible developments in a given field. It is based on the analysis of current trends, weak signals and potential disruptions, as well as on the projection of future scenarios. Strategic foresight aims to inform decisions and actions on long-term issues.
A strategic audit, or strategic diagnosis, focuses on understanding and evaluating products and services, development areas, customers and markets, competitors, internal teams and skills, organization, processes, methods and technologies of a company.
A valorization strategy consists of identifying elements that can be valorized in one’s activity with a view to (re)introducing them, or reselling them, to other players up or down the value chain, or in other market segments. These are often materials generated during the manufacture of products: co-products or waste. Valorization of these materials is beneficial because it avoids waste and the costs of destroying or recycling residues, while generating potential new revenue for the industry. It can also mean products or services, or production capacity that can be valorized by players in other sectors.