Strategic marketing
We support our clients in their strategic marketing projects from identifying market opportunities, building new offers, analyzing the competition, and evaluating the market potential, to the launch of new products or services.
Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow’s world hand in hand with our clients.
Competitive analysis, or competitive benchmarking, is a one-off market study focusing on competitors’ practices and situations.
This analysis can serve a variety of purposes, such as optimizing corporate strategy, developing a marketing strategy or market access plan, or building a business plan.
A brand plan, often also referred to as a “marketing plan”, is an essential document detailing a company’s marketing strategy and actions to ensure the success of its brand in its target markets. It is a strategic tool that evolves over time, serving as a guide for sales and marketing teams over a period often ranging from 1 to 5 years.
An opportunity evaluation is an analysis of the viability and profitability of a potential new business (a product, a technology, a service, a market…).
An opportunity study consists of a detailed analysis of factors such as current supply and demand, regulations, and the resources needed to seize the identified opportunity. It can also include the development of a business case incorporating financial analyses to determine the project’s potential costs and benefits, and thus its level of profitability and risk.
A product launch is the first initiative to put a product on the market. Launching a new product is therefore an extremely important marketing and commercial step, which requires rigorous preparation and excellent coordination between the different actions to be carried out to make your product available for purchase by your future consumers.
The quality of your product launch will determine the level of awareness of your brand, your first sales, or your first customer satisfaction feedback, … and thus a first evaluation of your return on investment. The development of a robust product launch strategy is therefore essential to guarantee your success.
We talk about new offers when we talk about the construction of new products, new services, but also new uses (increasingly taking into account environmental issues), new business models (increasingly circular), new ways of engaging customers, new distribution channels or new packaging.