Commercial strategy
We support our clients in the development of their commercial strategies, in their market access projects, in defining their go-to-market approaches, and in their business development missions.
Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow’s world hand in hand with our clients.
A commercial strategy is the set of marketing and sales resources implemented by a company to achieve its sales objectives. It is essential to enable the company to focus on priorities, identify business opportunities and maximize results. The commercial strategy must be flexible and adaptable to respond with agility to market changes (evolution of demand, new regulations, …) or to the evolution of the competition (new entrant on the market, new disruptive business model, …).
Business development consists of the operational implementation of the commercial strategy. It covers all actions taken to develop a company’s turnover, from the preliminary assessment of a market opportunity to the sales of the products or services concerned.
A Go-to-Market (GTM) strategy is a detailed plan for launching and marketing a product or service in a market. This multi-stage launch plan brings together the activities, resources and tactics needed to successfully reach target customers and achieve expected sales levels.
A Go-to-Market strategy is essential to the success of any launch and must be tailored to the specific characteristics and context of the product or service, the market and the company. Rigorous planning and execution are key to maximize the chances of commercial success.
Market access is the process of registering and marketing new products, particularly drugs or medical devices in the healthcare sector. This step aims at defining the purchase price and the reimbursement level of the products concerned.