Clients & Patients
Beyond just carrying out market studies, we support our clients in understanding, developing, and improving their client experience, whether it’s for industry players, patients, healthcare professionals, consumers, or other stakeholders.
Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow’s world hand in hand with our clients.
A customer engagement model is the sum of all the interactions between an industrial player and its customers, implemented in a logical sequence of engagement.
Whether it is to attract a new customer, re-engage an inactive customer or create a brand ambassador, marketing activation is based on one thing: each customer/prospect has the potential to be loyal to the brand or to retain other customers. Activation is based on information. As a supplier, we inform our prospects or customers, in various forms and at various times, so that they can choose whether or not to become more “active” in their choice.
A benchmark aims at identifying good practices implemented by other actors in a similar situation. It is a matter of analyzing successes but also failures, in order to draw useful lessons in terms of do’s and don’ts. It is therefore above all an inspirational approach, on subjects as varied as organizational models, tools, business models, transformations of all types, technologies, services, etc.
A market analysis is a study that provides an understanding of the offer (competitors and existing offers) and demand (potential buyers and users) of a target market. This analysis also aims to estimate the potential of the market and decipher trends (regulatory developments, changes in customer behavior, arrival of a new technology, etc.). A market study validates the opportunity of entering a target market, and assesses the level of sales you can generate to support your decision or convince investors.
Customer experience is the perception consumers, customers or patients have of their interactions with a brand, throughout their entire experience, whether before, during or after the act of purchase or use (online and offline marketing elements, discovery and use of the product or service, telephone or face-to-face exchanges with brand representatives, etc.). This concerns the emotions and feelings felt by the customer, which give him or her a more or less positive appreciation of the brand.