New offers
Stand out from the competition with new, differentiated offerings
For more than 30 years, our specialized team has been supporting companies in the creation of their new offers: new products, new services, new business models, new distribution channels or new digital channels.
Key success factors for a new offer
At several moments in a company’s life, creating new offers becomes essential to support business growth by meeting new customers’ needs and stay ahead of the competition with innovative and differentiating offers. But not only! Creating new offers can also help shape a market, keep customer engages, or enhance brand image. Creating new offers involves several key success factors such as:
To optimize a new offer’s chances of success in a given market, it’s essential to understand the market, its current trends and future developments, and to identify unmet or poorly addressed needs, enabling the company to differentiate from competitors. Also, by integrating the company’s strategic priorities into market analysis, it becomes easier to identify the most relevant opportunities for the company in the long term. This way, the company can invest resources more efficiently, minimize potential risks, reinforce its competitiveness, and stay agile in response to market evolutions.
How to identify and validate market needs? How to ensure differentiation from the competition?
Upstream testing on potential customers not only confirms the value of the new offer with regards to the market’s unmet needs but also identifies any adjustments needed, improves the customer experience and optimizes marketing and communication. This testing phase also serves to focus and invest time, money and resources on the key aspects expected by the market.
How to implement a test & learn process on new offers? When and what to test with customers?
Organizing and moderating ideation sessions is key to avoid the potential bias companies can have due to their habits and to optimize the chances of coming up with creative, original and unique differentiating ideas that will set the company apart from the competition. Bringing external stakeholders such as customers, suppliers, start-ups etc. can help open new perspectives in the innovation process while reinforcing the links with these key stakeholders.
What are the best methods to come up with innovative ideas? How to set up an open innovation process or a one-shot ideation session with key stakeholders?
How we support you in building new offers
At Alcimed, we help our clients to imagine and build new offers. In addition to building these new offers, we also help our clients to compare their offers with the reality of the market, to differentiate them from the competition, to estimate their potential, to establish their business case, or to take charge of their commercial development until they reach a first level of sales.
What they say
Examples of recent new offers carried out for our clients
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Founded in 1993, Alcimed is an innovation and new business consulting firm, specializing in innovation driven sectors: life sciences (healthcare, biotech, agrifood), energy, environment, mobility, chemicals, materials, cosmetics, aeronautics, space and defence.
Our purpose? Helping both private and public decision-makers explore and develop their uncharted territories: new technologies, new offers, new geographies, possible futures, and new ways to innovate.
Located across eight offices around the world (France, Europe, Singapore and the United States), our team is made up of 220 highly-qualified, multicultural and passionate explorers, with a blended science/technology and business culture.
Our dream? To build a team of 1,000 explorers, to design tomorrow’s world hand in hand with our clients.
We talk about new offers when we talk about the construction of new products, new services, but also new uses (increasingly taking into account environmental issues), new business models (increasingly circular), new ways of engaging customers, new distribution channels or new packaging.
An offering comprises several key components such as:
- A benefit: the core value of the product or service for the customers.
- Key features: the functionalities that specifically address customers’ needs.
- The brand identity: characteristics such as design, a logo, and perceived attributes linked to the brand that lead to loyalty.
- A packaging: how the product is protected as well as presented.
- A price: what the product or service cost for customers.