Consumer healthcare

Our team supported our client in identifying opportunities in the field of allergy monitoring.

We have carried out a comprehensive study of existing solutions and trends in the field of allergy and air quality covering a large number of different technologies.

The results of our investigation made it possible to identify a start-up developing an appropriate air quality sensor to couple with a mobile application for monitoring allergies, and to imagine the best possible business model for our client.

Our client wanted to develop a pharmacy consultation service offer in France.

To do this, our team first produced an overview of the pharmacy consultation offers available and analyzed their financing solution and their perception by pharmacists. We also capitalized on their feedback and identified the best practices to be put in place to operationally provide such a solution in pharmacies by overcoming the identified barriers.

Finally, the most interesting consulting offers for our client were developed in business cases and associated with their specific roadmap.

Our client wanted support in revitalizing its pain product based on the concept of the gut-brain axis.

Our support initially consisted in understanding the subject from a medical and scientific point of view, and in carrying out an objective state of the art. This made it possible not only to select the most relevant arguments for repositioning the drug in question in this field, but also to identify the key research players to go further. We then rewrote the associated product claims with the local internal marketing and medical teams in several workshops.

Our work finished with the development of a scientifically sound and impactful pitch.

We supported one of our clients, a pharmaceutical company, in identifying and evaluating potential partners capable of providing natural alternatives to synthetic melatonin.

To do this, our team drew up a state of the art of patents and existing technologies and discussed with many experts to identify the technologies in development. We were thus able to use the results of our research to select the most appropriate actors to develop a partnership with our client and initiated the first contacts.

We helped a leading producer of ingredients for CHC nutrition products to decipher the ” healthy aging ” segment and identify opportunities to enter it.

To do this, we first characterized the market for ingredients (used in nutrition and health products) positioned in the field of healthy aging (segmentation, dynamics, regional trends). We then assessed and prioritized the health needs related to healthy aging (e.g. intestinal health, immunity, mobility, etc.), representing an opportunity for our customer. We drew on an analysis of scientific literature, market and competitor data, interviews with scientific experts and working sessions with our customer.

We thus enabled our customer to validate the opportunity to enter the healthy aging segment, by identifying four priority health needs on which to develop new ingredients adapted to the products sought by consumers.

We helped a pharmaceutical company with a flagship probiotic product in consumer healthcare to decipher the future of the probiotics market (in dietary supplements or OTC drugs) over the next 5 years.

To do this, we identified and characterized the research trends surrounding probiotics (in particular, the functional benefits most frequently studied – e.g.: role on intestinal health, immunity, stress, etc.) as well as the key players (research centers and scientific experts). We also analyzed the competitive environment, i.e. the positioning and strategy of food and biopharmaceutical companies offering probiotics. We based our analysis on scientific literature and public data on competitors, as well as interviews with experts.

On the basis of the key success and differentiation factors resulting from our investigation, we enabled our client to refine its current positioning (by reinforcing the health benefits of its flagship probiotic product) and define its future positioning (the health needs on which to develop new studies or new products over the next 5 years).

One of our clients, a leading pharmaceutical company specialized in health products for the general public (consumer healthcare/OTC), wanted to explore new business opportunities for innovation and to strengthen their position as a market leader.

After a first phase of study of key market tendencies of CHC, we together identified women’s health as a key domain containing innovative and interesting opportunities for our client. We therefore supported them in the identification, characterization, and prioritization of players and innovations (solutions, products, and technologies) in the women’s health and FemTech markets in France. To do so, we carried a study of 37 start-ups including innovations in subjects such as menopause, menstruation, sexual health and perinatal health.

Finally, we evaluated the business opportunity for our client in innovations that we prioritized based on criteria such as level of innovation, synergy with our client’s activities, and potential for partnership.

For a major player in dermo-cosmetic products, Alcimed carried out a regulatory analysis of over-the-counter medicines.

We carried out an in-depth study of the regulations surrounding OTC medicines and the various authorisations required to market such products. In the geographical areas under consideration – Europe, the United Kingdom, the United States and Canada – a study of the literature and interviews with regulatory experts and OTC manufacturers enabled us to decipher the marketing processes, the key components of authorisation dossiers and the pitfalls to be avoided.

Thanks to this work, we have highlighted the steps to follow, in particular the applications required and authorisations to be obtained in each of these geographies for a given type of product, making it possible to refine the Go-to-Market strategy.