Biological control

We supported a major industry player in exploring the market of seed microbial treatments. The target of the investigation was to identify pain points, needs, and expectations of players all along the value chain in order to build a differentiating value proposition.

Through this, we were able to bring a clear picture of the biological control market in seed microbial treatments, allowing the prioritization of unsatisfied needs and functionalities that our client could respond to. We also helped in the creation of a 5-year roadmap, identifying each key step and the internal initiatives required to accomplish them.

We supported an industry player in identifying vendors of biological control products by creating a database summarizing the characteristics of each biocontrol product in terms of applications, application markets, to the objectives and the performance, as well as the available economic data.

We were thus able to bring a clarified vision of the biological control market, allowing our client to refine their strategy of positioning and identify differentiating elements on which to position themselves.

Alcimed supported a leading player in crop protection products in gauging the receptivity of a biological control product that could be used as an insecticide alternative. We identified the specific expectations of players in the agricultural world, including farmers and technical experts of the sector, and assessed the perceived pros and cons of our client’s novel approach. The project clarified the major ways to improve the new biocontrol solution.

In the end, we allowed our client to validate their concept, while highlighting the key expectations to address. At the same time, we identified potential partners to test our client’s biocontrol solution and advance in building a value proposal based on real-life conditions.

We helped a client test the receptivity of a biological control solution based on sexual confusion for combatting vineyard pests.

To help our client validate the relevance of their innovation, we investigated the key needs and expectations of farms and vineyard players, and finely analyzed their practices to understand the opportunity to put this new biocontrol solution into action.

We thus allowed our client to understand the market potential of their biocontrol innovation, both in France and in Europe. We also imagined go-to-market options as well as the necessary internal changes to put in place a well-equipped sales force.

We helped a leading agri-business to identify opportunities in the field of biocontrol, by identifying the technologies and products on the market and prioritising the leading players.

We identified nearly 700 opportunities (products/companies) around the world, selected around thirty players developing a variety of solutions (microbials and macrobials, natural substances, chemical mediators, bacteriophages, etc.), and selected a TOP 5 of companies with innovative products close to market, ready to enter into a partnership with our customer.

We helped the sponsors of the Efor2Bio project, a training and skills pipeline diagnostic project run by the Université Côte d’Azur and funded under the France 2030 Programme d’investissement d’avenir (PIA), to map out existing training courses in the field of biological control and biostimulants in France.

Our teams helped to identify existing training courses, to analyse the level of information provided in these courses, and to identify the skills needed or expected in the different categories of jobs dealing with biocontrol.

This work has enabled us to formulate conclusions about the sector’s needs in relation to the existing training provision, and recommendations on the future of training in biological control and biostimulants, in terms of content, target audience and format.