New mobility

We accompanied an industrial player in the mobility sector in the assessment of the opportunity to develop a new sail propulsion solution to support the decarbonization of part of international maritime transportation.

After a first stage of global shipping market research, we supported our client in the segmentation of potential clients and the definition of relevant value propositions for their solution. Then, we contacted these potential clients to validate and adjust the selected value propositions, and refine our understanding of their practices, their needs and their expectations. Finally, we supported our client in defining a business model based on the results of our investigations and on current and future capacities.

Ultimately, our client decided to invest massively in this New Mobility solution: sail propulsion.

Our client wanted to benefit from a quantitative assessment of the long-range drone market in the military, commercial, and government sectors in order to capitalize on its skills in new sectors.

To do this, we have assessed the fleet and the annual production needs of drones in the 3 target sectors by 2035. At the same time, we identified use cases of interest in these sectors (gas pipelines, rails, surveillance of expansive areas, etc.).

Our study enabled our client to finalize its strategic roadmap for the next 15 years.

We supported an international car manufacturer and more specifically its “new mobility” team in its development strategy.

This player was interested in a new sector, that of air mobility, and the question for our client was to understand whether it should position itself in this sector in the medium term.

To answer it, we carried out an in-depth analysis of the bibliography and interacted with 25 key players in this ecosystem (manufacturers, equipment manufacturers, institutions, etc.) in order to identify the obstacles to the development of this market and the potential applications that will emerge from it by 2030. Ultimately, our client obtained a first macro view of this market and its ecosystem, as well as our team’s recommendation on the strategy to adopt in the near future.

As part of the development of its activities around new sustainable mobility solutions, and in particular in electromobility, we supported our client in the construction of its roadmap on the services to be offered to its clients.

To do this, we went to meet its end clients to better understand their businesses, their current practices, their constraints and the levers that push them to invest in new, more sustainable mobility solutions. Then, we confronted this vision with that of our client during a session of creativity and innovation to jointly build a relevant roadmap that generates value for all stakeholders.

Our customer, a leading player in Mobility, wanted to anticipate the development of new forms of sustainable air mobility and identify potential opportunities to participate in the democratization of these new solutions.

Our team began with a scoping phase that enabled us to take stock of the Group’s current activities and distinctive capabilities, and to define the scope of our exploration around 3 new forms of air mobility: freight transport by drone, urban mobility (taxi-flying) and regional mobility. We then identified the obstacles to the development of these solutions by 2030, and considered what our customer could do to overcome them.

In the end, we worked with our customer to create a Fresque de la Mobilité Aérienne, which enabled our customer’s teams to grasp the challenges, barriers and opportunities for the Group in an entertaining way.

As part of a project to develop a new model of compact electric transport, we helped a customer, an industrial leader, to explore and evaluate the market opportunity for this solution.

After carrying out a comprehensive overview of the micromobility market in Europe (key figures, trends, players, regulations, infrastructure, etc.), we helped our customer define its value proposition and positioning. We then challenged and tested this CVP with players in the field (users, distributors, institutions, mobility operators, etc.).

On the basis of this input, and in view of the effort and resources required, particularly for distribution, we recommended that our customer not pursue this opportunity, while identifying potential pivots.

In the context of the transition to electric mobility, we supported an environmental actor specializing in the collection of automotive waste to help them anticipate the impact of this transition on their business.

A comprehensive prospective analysis of the automotive market, the objectives of manufacturers, suppliers, garages, collection sites, and recycling facilities, as well as the current regulations, allowed us to estimate the evolution of the typology and volumes of waste that our client will have to manage by 2035. We also analyzed the value chains associated with battery production, identified potential recyclable products, and assessed the role of various stakeholders (such as gigafactories and new production units established by manufacturers).

This analysis enabled us to help our client adjust their positioning in this emerging market.