Workshops

We supported the members of the management committee of a leading player in the vaccine industry in the co-construction of the ambition and the definition of the company’s five-year strategic roadmap. First, our team conducted an initial preparation phase for the workshop (analysis of the company’s current situation, understanding of the key challenges within 5 years, possible ways of evolution for the company and each function, etc.).

We then organized a two-day workshop mixing plenary sessions (co-definition of the ambition, intervention of external speakers,…), co-construction sessions in sub-groups (declination of the ambition into action plans by strategic pillar,…) and moments of fun, exchange or team-building during breaks, lunches and evenings.

This exercise enabled our client to reach its objective of co-construction, by aligning its management committee towards an evolution desired and shared by all, while reinforcing cohesion within the whole team.

Our team supported the global R&D team of a leading food company in the development of its future product portfolio through a “culinary workshop”.

To do so, we organized and moderated a two-day workshop gathering about 40 participants, with the aim of selecting the two R&D programs to be conducted in the next few years. From the collection of their “ingredients” (ideas) to the realization of their “recipe” (R&D investment program), Alcimed supported the several R&D “kitchen” teams in the construction of their future during these two days.

Mixing numerous sub-team activities, presentation and voting sessions in plenary, and team building activities, our workshop resulted in the pre-selection of two of the developed programs to be evaluated by the company’s executive committee.

We worked with a leading player in the animal health sector who wanted to imagine new business models in connection with new services to be developed.

We organized an “inspiration” workshop bringing together players from different sectors such as Butagaz, Xerox, Samsung and Somfy. This workshop comprised 2 steps: the first one consisted in better understanding the history, the best practices and the key success factors of these inspiring companies’ models, and the second one consisted in co-constructing with our client the most adapted model to their case.

Our approach enabled our client to draw inspiration from other non-competitive players to define an innovative business model that would differentiate themselves from existing models.

Our team helped a leading pharmaceutical company to understand the emotions experienced by patients with rare diseases in order to develop a service offering that would improve their well-being and quality of life.

After mapping the emotions of patients throughout their care pathway (from pre-diagnosis to palliative care) in several European countries, our team benchmarked patient services around the world, before organizing a workshop with our client’s medical and marketing teams to select service ideas and pre-define service offerings to address the emotional challenges identified with patients.

Our client, a world leader in animal health, wanted to boost its commercial dynamic towards its competitors in Americas on a specific  product range.

Our objective was to support our client in preparing a workshop: preparation of pre-read material, definition of the central theme and detailed outline, and moderating of the live workshop itself  in the form of a win game. The win game is a workshop form that allows to understand and identify potential tactics and threats coming from the competition as well as to develop tactics to keep and strengthen one’s position in the market.

The gathered information and workshop outcomes helped our client to feed each country’s activation plan and to initiate first steps to implement this activation plan.

We helped a pharmaceutical company improve the product positioning of a vaccine and develop new marketing impulses ina highly competitive market by organizing a win game workshop with the Sales Forces, Medical Affairs, Communication and Marketing Teams.

After a detailed training on the differences between the various products on the market by the client, we provided an objective comparison of all the major product characteristics, which was the basis for the Win Game workshop. During the Win Game workshop, all participants were split up into three teams (client’s company, competitor A, competitor B). After developing the marketing tactics for the 3 companies, the plenary developed a plan on how the client company should best respond to these tactics.

In the end, the client obtained an internal perspective on its own and competitors’ major strengths and weaknesses, as well as tactics to address these weaknesses. Finally, Alcimed made recommendations on how to improve marketing messaging based on workshop outcomes.